Why Join Us
We started Bay of Islands Creative Online Gallery to assist, champion, develop and showcase the work of outstanding emerging, and established artists in the Far North District and in the future the whole of Northland.
Why should I become involved in this online gallery?
“71 percent of art collectors have now purchased art of some form online.”
Online shopping is, of course, so very convenient. Being online ensures more artists are able to be represented, leading to larger inventories and a much wider and varied collection as we are not limited by physical requirements which the traditional brick-and-mortar galleries has.
We offer a range of art with a range of price points making it affordable for those beginning to purchase and collect art, as well as art suitable for ardent collectors.
Recent research (2018) by Artsy (an online gallery) shows that nearly two-thirds of collectors (64%) reported that they had purchased art online, a figure on par with broader estimates of the penetration of e-commerce among internet users generally.
Twenty-one percent of online buyers reported that they spend 75% or more of their annual art budget online while 15.3% reported spending 50 – 74% of their budget online.
As online shopping increases every year quite dramatically, online art purchase will also increase.
How we market your work
Because of the breadth of our expertise we are able to reach a broad target market initially throughout New Zealand, through social media, digital marketing, media and print advertising. We use:
Email newsletters to customers and to artists. The customer newsletters feature selected artworks from one or more of our artists, information about exhibitions and any interesting news. The artists newsletters keep you informed of any upcoming promotions, hints and tips and news about what Bay of Islands Creative is doing.
Social Media and Digital . We advertise new work from artists, new profiles, and feature works sold. Check us out on social media – on Instagram and Facebook. We also use Google Adwords to refer customers to the online gallery.
Our Website. Our collections and categories mean customers are able to select a range of artworks available on our site to suit their requirements and our blog posts feature artworks linked to a particular theme or topic.
Media and Press. We work hard to ensure Bay of Islands Creative gain as much media and press coveraghe as possible, for the overall organisation and individual artists.
Advertising. We advertise regularly in newspapers and magazines to promote the website and your work.